Marketing Tools

Required.
Use utm_source to identify a search engine, newsletter name, or other source.
Example: google

Required.
Use utm_medium to identify a medium such as email or cost-per- click.
Example: cpc

Required.
Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.
Example: utm_campaign=spring_sale

Used for paid search. Use utm_term to note the keywords for this ad.
Example: running+shoes

Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.
Examples: logolink or textlink