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InstaMedia Labs

Independent media planning, optimisation, and analysis.

+65 6243 7866

Singapore

FAQ

Get clear, practical answers about AI visibility and how we can help your brand stay ahead.

01 What does Instamedia Labs do?

We’re an independent media agency based in Singapore and part of Blak Labs Group. We help brands get more from their media by bringing together strategy, planning, buying, data, analytics and creative thinking.

02 What media services do you offer?

We work across brand and performance media, from search, social, display and video to mobile, data and analytics. We also help brands navigate newer areas such as AI visibility and agentic search.

03 Do you provide media planning and buying in Singapore?

Yes. We provide media strategy, planning, buying, campaign management and optimisation for brands in Singapore and across the region.

04 Do you manage both brand and performance campaigns?

Yes. We work across brand and performance media, helping clients build visibility, reach the right audiences and drive measurable results based on their marketing objectives.

05 Do you manage paid search and paid social campaigns?

Yes. We manage paid search and paid social as standalone campaigns or as part of a broader media strategy that can include display, video, mobile and other digital channels.

06 How do you approach media strategy?

We start by understanding your business, audience and objectives. From there, we develop a media strategy, put it into action and continually monitor and optimise performance.

07 How do you use data and analytics?

We use data and analytics to inform media planning, understand what’s working and identify opportunities to improve. That means continually learning from campaign performance and adjusting where it matters.

08 What makes Instamedia Labs different?

We’re independent, which gives us the freedom to recommend what we believe is right for your brand rather than being tied to a particular media network. We combine media expertise, data and creative thinking with an agile, hands-on approach.

09 Do you work with brands outside Singapore?

Yes. We’re based in Singapore and work with brands locally and across the region.

10 Is Instamedia Labs part of Blak Labs Group?

Yes. Instamedia Labs is the independent media agency within Blak Labs Group. This means we can also tap into the Group’s creative and digital capabilities when clients need a more integrated approach.

11 Do you offer AI visibility and GEO services?

Yes. We help brands understand how they’re showing up in AI-generated search and recommendations, including who’s being recommended, what’s being cited and where there may be opportunities to improve. You can learn more on our Get Crawled page.

12 Can you work with our existing creative or marketing partners?

Yes. We can work alongside your internal marketing team and existing agency partners, bringing media strategy, planning, buying, analytics and optimisation to the mix.

13 What types of brands do you work with?

We work with established brands and challenger brands, adapting our approach to each client’s objectives, audience, market and media needs.

14 How do we get started?

Tell us what you’re trying to achieve. We’ll look at your objectives, audience and media needs, then recommend an approach that makes sense for your brand.