Marketing Tools
InstaURL
CAMPAIGN URL BUILDER
This tool allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in Google Analytics.
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Fill out all the required fields with valid information above and a URL will be automatically generated for you here.
MORE INFORMATION AND EXAMPLES FOR EACH PARAMETER
The following table gives a detailed explanation and example of each of the campaign parameters.
Campaign Source
utm_sourceRequired.
Use utm_source to identify a search engine, newsletter name, or other source.
Example: google
Campaign Medium
utm_mediumRequired.
Use utm_medium to identify a medium such as email or cost-per- click.
Example: cpc
Campaign Name
utm_campaignRequired.
Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.
Example: utm_campaign=spring_sale
Campaign Term
utm_termUsed for paid search. Use utm_term to note the keywords for this ad.
Example: running+shoes
Campaign Content
utm_contentUsed for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.
Examples: logolink or textlink